Ai for Sales



11, 13, 18, 26 June 2024

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4 x 2.5 hours



2pm - 4.30pm GMT / 10am - 12.30pm EST

Live Online

€ 799 EUR
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Ai for Sales

What You'll Learn

Master AI and Transform Your B2B Sales

This comprehensive 10-hour programme equips mid-to-senior level B2B sales professionals with the knowledge and skills to leverage Generative AI and revolutionise their sales strategies.

Target Audience:

  • Sales Directors & Managers
  • Revenue Officers
  • Business Development Managers
  • Account Executives


  • Technology
  • Pharmaceuticals
  • Professional Services
  • Manufacturing
  • SaaS

Course Objectives:

  • Gain a thorough understanding of Generative AI and its applications in B2B sales.
  • Develop strategies for integrating AI into the sales process to enhance buyer experiences and sales outcomes.
  • Learn how to leverage AI for personalised customer experiences and predictive sales analytics.

Key Benefits:

  • Boost Sales Performance: Close more deals, improve win rates, and shorten sales cycles.
  • Empower Your Team: Equip sellers with AI-powered tools for enhanced efficiency and effectiveness.
  • Drive Revenue Growth: Make data-driven decisions and optimise your sales funnel for maximum impact.

Course Structure

Module 1: Current State of B2B Sales and the Opportunities for AI

  • AI-Enabled B2B sales – A New Paradigm Shift
  • Introduction to Generative AI and LLMs
  • Supercharged Engagement - Opportunities for AI in B2B Sales. 

Module 2: Sellers: Empowered, Autonomous & Focused on Value

  • AI for Customer Profiling and Market Analysis
  • AI for Stakeholder Profiling and Opportunity Analysis
  • AI for Message Strategy & Hyper-Personalization

Module 3: Leaders: AI and the Changing Role of Sales Leadership

  • Experience Focused, Data-Driven, Continuous Innovation.
  • AI-Driven Predictive Analytics for Better Decision-Making 
  • AI for Continuous Learning & Capability Building

Module 4: Revenue Operations: AI to Build a Cohesive Performance System

  • Revenue Operations – a System for Growth
  • AI-Enabled Collaboration and Workflow Optimization
  • AI-Drive Predictive Analytics for Agility, Adaptation and Growth.

Bonus: Free Sales Masterclass

  • Stay up-to-date after you finish with our free sales masterclass
  • Hear from visionary leaders who are pushing the boundaries of AI
  • Get insights on the latest tools and fresh thinking to supercharge your work
  • Build relationships with a tribe of AI enthusiasts just like you

About the Instructor

Danny O'Neil

Danny O'Neill, the creator of the AI for Sales course, is an experienced Global Sales, Operations, and Learning Leader at B2B Tech companies. More recently, he founded an AI startup, Animis. With extensive experience in sales and AI, Danny brings a unique perspective on the transformative power of AI in B2B sales.

What They're Saying...

Ai for Sales

  • 10 Hours Live Tuition
  • Recordings Available
  • 1 Free Masterclass
  • Certificate of Achievement

€ 799 EUR

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€ 799 EUR

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You may qualify for UK or Irish government support and get discounts on our courses.

Ai Institute FAQs

How are your courses different from others?

Other Ai courses simply can't keep up with the blistering pace of innovation we see daily. As soon as an intriguing new feature or model drops, at the Ai Institute, we rebuild our materials and exercises around it right away.

Our instructors come from breakthrough companies adopting and using Ai in their businesses who are able to share through real life experiences and practical examples. If you’re looking to gain in-demand skills to thrive in Ai, choose us. Our courses will immerse you at the bleeding edge so you become a leader in shaping AI’s future in your business or organisation. Check out what previous course participants have to say.

What if I'm a complete beginner - can I still take your course?

We have Ai courses for everybody! You can start your journey with the Ai for Beginners course. You might also be interested in the Ai Ethics in Practice course. It requires a little bit of understanding but nothing too technical.

What's included in the course materials?

We are probably one of the most generous course providers! We have brought together top class instructors who are active in the field and who have a great ability to convey their experience of what works in an energetic and fun course environment.

All the sessions are recorded. Previous course participants say they love to play them back or catch up if they missed a session. You will receive a workbook before every session with prompts and exercises and follow up information. And throughout the course, you can contact us for support. All this at great value prices. Check out the full range of Ai courses on offer.

Will I need the paid version of ChatGPT?

ChatGPT4 is the paid version of ChatGPT and it is recommended because you will get the full experience of what the tool has to offer.  You can, however, do the course with the free version (ChatGPT3.5); you just won’t get the full advantages that ChatGPT has to offer.

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Instructor led demo's & projects


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