Ai for Marketing



19 June, 26 June, 3 July

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9 hours (3 x 3 hours)



9.30am - 12.30pm GMT

Live Online

€ 599 EUR
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Ai for Marketing

What You'll Learn

Course Structure

12 June - Session 1: Start Here

  • The Generative AI Landscape - free tools versus paid. What to use, when and where.
  • Prompt Engineering & Practising Prompt Structures  
  • Story telling, segmentation, and content personalisation  
  • Build your own GPT

19 June - Session 2: Content

  • Content marketing planning in minutes
  • SEO in the age of AI: Google's Search Generative Experience (SGE)
  • LinkedIn content that increases visibility: 2024 edition
  • Imaeg creation using MidJourney and Dall-E
  • Productivity tools

26 June - Session 3: Data, Policy, Planning & Repurposing

  • Data analysis using ChatGPT4+ GPTs
  • Content repurposing: video editing AI
  • Global marketing using Ai-powered text-to-audio
  • AI Policy and staying on the right side of GDPR 
  • Integrating everything - augmenting your workflow

Bonus: Free Marketing Masterclass

  • Stay up-to-date after you finish with our alumni refresher sesh
  • Show up and share your prompts, tools and use cases
  • Hear from visionary leaders who are pushing the boundaries of AI
  • Get insights on the latest tools and fresh thinking to supercharge your work
  • Build relationships with a tribe of AI enthusiasts just like you

About the Instructor

Maryrose Lyons

Maryrose Lyons, a pioneer in Digital Marketing with over 20 years of experience, holds a Masters in Cyberpsychology and accredited qualifications in UX and Digital Marketing. She has helped hundreds of people integrate AI into their marketing practice, making AI concepts accessible to all. This course, highly rated with a Net Promoter Score of 90%, guarantees an enjoyable and educational experience, equipping marketers with essential skills they need to stay relevant in their field.

What They're Saying...

Ai for Marketing

  • 7.5 Hours Live Tuition
  • Recordings Available
  • 1 Free Masterclass
  • Certificate of Achievement

€ 799 EUR

€ 599 EUR

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Early Bird Price

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€ 599 EUR

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Ask about our team pricing.

You may qualify for UK or Irish government support and get discounts on our courses.

Ai Institute FAQs

How are your courses different from others?

Other Ai courses simply can't keep up with the blistering pace of innovation we see daily. As soon as an intriguing new feature or model drops, at the Ai Institute, we rebuild our materials and exercises around it right away.

Our instructors come from breakthrough companies adopting and using Ai in their businesses who are able to share through real life experiences and practical examples. If you’re looking to gain in-demand skills to thrive in Ai, choose us. Our courses will immerse you at the bleeding edge so you become a leader in shaping AI’s future in your business or organisation. Check out what previous course participants have to say.

What if I'm a complete beginner - can I still take your course?

We have Ai courses for everybody! You can start your journey with the Ai for Beginners course. You might also be interested in the Ai Ethics in Practice course. It requires a little bit of understanding but nothing too technical.

What's included in the course materials?

We are probably one of the most generous course providers! We have brought together top class instructors who are active in the field and who have a great ability to convey their experience of what works in an energetic and fun course environment.

All the sessions are recorded. Previous course participants say they love to play them back or catch up if they missed a session. You will receive a workbook before every session with prompts and exercises and follow up information. And throughout the course, you can contact us for support. All this at great value prices. Check out the full range of Ai courses on offer.

Will I need the paid version of ChatGPT?

ChatGPT4 is the paid version of ChatGPT and it is recommended because you will get the full experience of what the tool has to offer.  You can, however, do the course with the free version (ChatGPT3.5); you just won’t get the full advantages that ChatGPT has to offer.

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Learn from the best: Industry experts with real-world experience

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Practical Content:
Course material is updated weekly

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Live & online:
You keep the recordings

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Learn by doing:
Instructor led demo's & projects


Professional certificate;
Because you’ve earned it

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