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Ai for Marketing

Dates:

18, Sept, 25 Sept, 2 Oct

Duration:

9 hours (3 x 3 hours)

Time:

9.30am - 12.30pm GMT

Live Online

€ 599 EUR

What You'll Learn

Course Structure

18 Sept- Session 1: Start Here

The Generative AI Landscape - free tools versus paid. What to use, when and where.
Prompt Engineering & Practising Prompt Structures
Productivity tools
Build your own AI assistant (GPTs)

25 Sept - Session 2: Content

Content marketing planning in minutes
LinkedIn content that increases visibility: 2024 edition
Image creation using MidJourney and Dall-E
AI video makers
SEO in the age of AI: Google's Search Generative Experience (SGE)

2 Oct - Session 3: Data, Policy, Distribution

Using customer data to create
Email Marketing enhanced with AI
AI Policy and staying on the right side of GDPR
Implementing this - let's make a plan!

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Bonus: Join our Community Ai Evolved.

Stay up-to-date after you finish with our alumni refresher sesh
Show up and share your prompts, tools and use cases
Hear from visionary leaders who are pushing the boundaries of Ai
Get insights on the latest tools and fresh thinking to supercharge your work
Build relationships with a tribe of Ai enthusiasts just like you

About the Instructor

Maryrose Lyons

Maryrose Lyons, a pioneer in Digital Marketing with over 20 years of experience, holds a Masters in Cyberpsychology and accredited qualifications in UX and Digital Marketing. She has helped hundreds of people integrate AI into their marketing practice, making AI concepts accessible to all. This course, highly rated with a Net Promoter Score of 90%, guarantees an enjoyable and educational experience, equipping marketers with essential skills they need to stay relevant in their field.

Check out what other learners have said about us

What I got from your course has proved to be invaluable.

I do at least twice as much work using AI tools

with no extra time or effort.

The results are speaking for itself, the growth is obvious. I use ChatGPT4 in all aspects of my work, from HR, research, customer service, answering emails etc. I created and trained my own marketing GPT, and downloaded other GPTs for various tasks for HR and Midjourney prompts.

Georgia Visnyei, Artessa Coffee

Each lesson was laid out in a practical manner and there was plenty of time to practice newly learnt skills and ask questions.

Maryrose is clearly very knowledgeable in this brave new world of AI for Marketing and it was a pleasure and very beneficial to be on her course.

I was a bit apprehensive that the course would be quite technical and I’d find it hard to keep up and engage. Although it is technical, it was very manageable primarily due to Maryrose’s skill as a trainer.

Maura O’Hea,

CEO, Next Generation Recruitment

What I got from your course has proved to be invaluable.

I do at least twice as much work using AI tools

with no extra time or effort.

Georgia Visnyei, Artessa Coffee

Each lesson was laid out in a practical manner and there was plenty of time to practice newly learnt skills and ask questions.

Maryrose is clearly very knowledgeable in this brave new world of AI for Marketing and it was a pleasure and very beneficial to be on her course.

Maura O’Hea,

CEO, Next Generation Recruitment

Excellent course that packs in a lot, lots of tips and good advice from Maryrose, a very knowledgeable and engaging communicator who is genuinely interested in each attendee's business and how to market it effectively, be it big or niche. I recommend this to anyone.

Barbara Elliott, PR

Really practical sessions. Great whistle stop tour, and encouragement to practice. So important to learn these tools, the examples really bring it all to life. I'm excited about AI for marketing now.

Louise Leonard, Momentum Advisory

The course is worth your time. With AI taking shape in every industry, you have no choice but to learn how to work with it

Faith Tangara, Evercam

Ai Institute FAQs

How are your courses different from others?

Other Ai courses simply can't keep up with the blistering pace of innovation we see daily. As soon as an intriguing new feature or model drops, at the Ai Institute, we rebuild our materials and exercises around it right away.

Our instructors come from breakthrough companies adopting and using Ai in their businesses who are able to share through real life experiences and practical examples. If you’re looking to gain in-demand skills to thrive in Ai, choose us. Our courses will immerse you at the bleeding edge so you become a leader in shaping AI’s future in your business or organisation. Check out what previous course participants have to say.

What if I'm a complete beginner - can I still take your course?

We have Ai courses for everybody! You can start your journey with the Ai for Beginners course. You might also be interested in the Ai Ethics in Practice course. It requires a little bit of understanding but nothing too technical.

What's included in the course materials?

We are probably one of the most generous course providers! We have brought together top class instructors who are active in the field and who have a great ability to convey their experience of what works in an energetic and fun course environment.

All the sessions are recorded. Previous course participants say they love to play them back or catch up if they missed a session. You will receive a workbook before every session with prompts and exercises and follow up information. And throughout the course, you can contact us for support. All this at great value prices. Check out the full range of Ai courses on offer.

Will I need the paid version of ChatGPT?

ChatGPT4 is the paid version of ChatGPT and it is recommended because you will get the full experience of what the tool has to offer. You can, however, do the course with the free version (ChatGPT3.5); you just won’t get the full advantages that ChatGPT has to offer.