AI Core Skills

A calendar icon

Dates:

11, 18, 25 Sept, 2 Oct

A sandclock icon

Duration:

10 Hours (4 x 2.5 hours)

A watch icon

Time:

1pm - 3:30 pm (UK / IRE)

A videocam icon

Live Online

€ 499 EUR
Secure Your SpotJoin The Waitlist
AI Core Skills

What You'll Learn

You don’t need to be “techy” to use AI well. You just need the right start.

This practical, jargon-free course helps you go from total beginner to confidently using AI in your day-to-day work. No waffle. Just real results.

You’ll learn:

  • Which tools are worth your time
  • How to prompt like a pro (without sounding like one)
  • Where AI can save you hours daily
  • How to use data safely, without breaking GDPR

And yes, it’s 100% hands-on. Live demos. Real-world tasks. Supportive community. Recordings included if you miss a session.

By the end? You’ll know more than most people using AI in your company.

Course Structure

Module 1: From Dabbling to Doing

You’ve tested a few tools. Now it’s time to use them properly.

  • Understand how large language models actually think (without the tech waffle)
  • Cut through the noise: which free tools are useful, and which paid ones are worth it
  • Learn prompt formats that deliver consistent, high-quality results
  • Use AI to streamline meetings, write up notes, and extract actions in seconds

Module 2: Build Your Content Operating System

Even if “content” isn’t in your job title, you’re still expected to write, present, or explain things. This module helps you do it faster, better, and without the blank page dread.

  • Replace endless Googling with smart tools like Perplexity and research agents
  • Create clear, confident content - words and pictures - without the overthinking
  • Learn what’s allowed: privacy, GDPR, and AI policy made simple
  • Generate business graphics in seconds: timelines, flowcharts, process maps

You’ll leave with a practical, repeatable system to support everything from strategy decks to stakeholder emails.

Module 3: Data, Dashboards & Decks

Everyone’s sitting on a pile of data. Most of it is underused. This module gives you the tools and skills to turn that data into insight - safely and simply.

  • Learn how to handle data responsibly: redaction, privacy, and GDPR made clear
  • Analyse your own data hands-on - no echnical background needed
  • Create powerful visualisations that actually help you see what matters
  • Use AI-powered tools to build reports and slide decks in minutes

If you’ve ever copied numbers into PowerPoint and hoped for the best, this changes the game.

Module 4: Agents & Application

In 2025, AI stepped from being a tool to becoming your team. This module shows you how to build AI assistants that actually do the work - not just suggest it.

  • Train your own AI agent using your company data and docs
  • Build a team of GPTs/agents to handle real outputs: proposals, award entries, RFPs and more
  • Get practical with budgeting, planning and what comes next
  • Generate full landing pages from a single prompt — no designer needed

By the end, your team won’t just use AI. You’ll have one.

Who It’s For

This course is for people who want to change how they work - not just keep up.

You might be in strategy, ops, finance, compliance, education, or engineering. What you have in common is this: you're ready to stop dabbling and start using AI with purpose.

We teach in a way that fits your workflow - and you can apply everything using ChatGPT, Claude, Gemini, or Copilot.

Prefer Microsoft tools? There’s a Copilot Masterclass when you’re ready to go deeper.

Work is changing. You don’t have to keep up with everything - just know what matters. We’ll show you how.

At the start of your AI Marketing journey? This course might be the one for you.

About the Instructor

Emma Marlow

A linkedin icon

Emma Marlow brings 20+ years’ experience with global brands like Disney, P&G and L’Oréal - plus deep expertise in AI and prompt engineering. She combines serious know-how with a truly down-to-earth teaching style that makes AI feel doable, no matter your role.

What They're Saying...

€ 599 EUR

€ 499 EUR

Payments powered by

A Stripe payments badge
Early Bird Price

€ 499 EUR

A black background image with red lines on it

AI Core Skills

  • 4 Week Live Cohort
  • 10 Hours Tuition
  • Session Recordings & Materials
  • Certification of Achievement

Secure Your Spot Today

€ 599 EUR
€ 499 EUR
Secure Your Spot
Payments powered by
A Stripe payments badge

Check out what other learners have said about us

What I got from your course has proved to be invaluable.
I do at least twice as much work using AI tools
with no extra time or effort.
The results are speaking for itself, the growth is obvious.
I use ChatGPT4 in all aspects of my work, from HR, research, customer service, answering emails etc. I created and trained my own marketing GPT, and downloaded other GPTs for various tasks for HR and Midjourney prompts.
Georgia Visnyei, Artessa Coffee
Each lesson was laid out in a practical manner and there was plenty of time to practice newly learnt skills and ask questions.
Maryrose is clearly very knowledgeable in this brave new world of AI for Marketing and it was a pleasure and very beneficial to be on her course.
I was a bit apprehensive that the course would be quite technical and I’d find it hard to keep up and engage. Although it is technical, it was very manageable primarily due to Maryrose’s skill as a trainer.
Maura O’Hea,
CEO, Next Generation Recruitment

A testimonial slider arrow pointing to the left
A testimonial slider arrow pointing to the right
AI for Sales
Top class and would highly recommend this course and the course facilitator. Game changer!
A testimonial image of Georgia Visnyei
Donal Duggan
Commercial Director
The Production People
AI for Sales
Highly recommend this course. You'll get actionable tips on how to apply AI to your sales efforts.  Great presenter and well delivered.
A testimonial image of Georgia Visnyei
Brian Kearns
Commercial Director
Catalyst Media
AI for Sales
It’s great to get a better understanding of what is possible to do while using AI in sales. Danny has been brilliant, and very informative and his approach to guiding how to introduce  AI for sales makes this a must-do course. Would highly recommend it.
A testimonial image of Georgia Visnyei
Adam Power
Sales & Marketing Executive
Clannad Care

Check out what other learners have said about us

What I got from your course has proved to be invaluable.
I do at least twice as much work using AI tools
with no extra time or effort.
The results are speaking for itself, the growth is obvious.
I use ChatGPT4 in all aspects of my work, from HR, research, customer service, answering emails etc. I created and trained my own marketing GPT, and downloaded other GPTs for various tasks for HR and Midjourney prompts.
Georgia Visnyei, Artessa Coffee
Each lesson was laid out in a practical manner and there was plenty of time to practice newly learnt skills and ask questions.
Maryrose is clearly very knowledgeable in this brave new world of AI for Marketing and it was a pleasure and very beneficial to be on her course.
I was a bit apprehensive that the course would be quite technical and I’d find it hard to keep up and engage. Although it is technical, it was very manageable primarily due to Maryrose’s skill as a trainer.
Maura O’Hea,
CEO, Next Generation Recruitment

A testimonial slider arrow pointing to the left
A testimonial slider arrow pointing to the right
AI Evolved
I really enjoyed it for 2 main reasons: 1. Keeping fresh on tools and ideating on how to use, and 2. The networking. There is such a spirit of sharing and everyone is willing to contribute and learn. You’re developing a community I want to be part of. I think it was a great balance of delivery and interaction and 1 hour is perfect. The way you have structured it means it’s not over-complicated and you are not trying to do too much in that hour. We’re still left wanting more and will return again!
A testimonial image of Georgia Visnyei
Louise Leonard
Founder and Principal Associate
Momentum

Check out what other learners have said about us

What I got from your course has proved to be invaluable.
I do at least twice as much work using AI tools
with no extra time or effort.
The results are speaking for itself, the growth is obvious.
I use ChatGPT4 in all aspects of my work, from HR, research, customer service, answering emails etc. I created and trained my own marketing GPT, and downloaded other GPTs for various tasks for HR and Midjourney prompts.
Georgia Visnyei, Artessa Coffee
Each lesson was laid out in a practical manner and there was plenty of time to practice newly learnt skills and ask questions.
Maryrose is clearly very knowledgeable in this brave new world of AI for Marketing and it was a pleasure and very beneficial to be on her course.
I was a bit apprehensive that the course would be quite technical and I’d find it hard to keep up and engage. Although it is technical, it was very manageable primarily due to Maryrose’s skill as a trainer.
Maura O’Hea,
CEO, Next Generation Recruitment

A testimonial slider arrow pointing to the left
A testimonial slider arrow pointing to the right
AI for Beginners
The quickest and best ROI in my entire education. I got a whole tool kit to help me do my job better. Thank you.
A testimonial image of Georgia Visnyei
Ronan McNamara
Managing Director
Cumara Performance
AI for Beginners
This was an excellent course. It covered so much and I know my whole team will benefit from what I've learned. If anything, I'd love to have a practical module, where we spend a few hours trying everything we've learned together.

Thanks so much!
A testimonial image of Georgia Visnyei
Shayna Healy
Branded Content Editor
Image Media
AI for Beginners
Learned a lot with minimum time investment (that's huge for me as I have no time!) - The pre-vetting of AI tools - means I can hone in on the ones that will be of value for a small business owner. The compliance and Ethics module was really helpful. I really liked the pace and the way the course was run.
A testimonial image of Georgia Visnyei
Julie Rothwell
B2B Marketing Specialist
Digitaliser
AI for Beginners
Worth your time! The course is worth your time. With AI taking shape in every industry, you have no choice but to learn how to work with it.
A testimonial image of Georgia Visnyei
Faith Tangara
Technical Writer
Evercam

Check out what other learners have said about us

What I got from your course has proved to be invaluable.
I do at least twice as much work using AI tools
with no extra time or effort.
The results are speaking for itself, the growth is obvious.
I use ChatGPT4 in all aspects of my work, from HR, research, customer service, answering emails etc. I created and trained my own marketing GPT, and downloaded other GPTs for various tasks for HR and Midjourney prompts.
Georgia Visnyei, Artessa Coffee
Each lesson was laid out in a practical manner and there was plenty of time to practice newly learnt skills and ask questions.
Maryrose is clearly very knowledgeable in this brave new world of AI for Marketing and it was a pleasure and very beneficial to be on her course.
I was a bit apprehensive that the course would be quite technical and I’d find it hard to keep up and engage. Although it is technical, it was very manageable primarily due to Maryrose’s skill as a trainer.
Maura O’Hea,
CEO, Next Generation Recruitment

A testimonial slider arrow pointing to the left
A testimonial slider arrow pointing to the right
AI for Beginners
The quickest and best ROI in my entire education. I got a whole tool kit to help me do my job better. Thank you.
A testimonial image of Georgia Visnyei
Ronan McNamara
Managing Director
Cumara Performance
AI for Beginners
This was an excellent course. It covered so much and I know my whole team will benefit from what I've learned. If anything, I'd love to have a practical module, where we spend a few hours trying everything we've learned together.

Thanks so much!
A testimonial image of Georgia Visnyei
Shayna Healy
Branded Content Editor
Image Media
AI for Beginners
Learned a lot with minimum time investment (that's huge for me as I have no time!) - The pre-vetting of AI tools - means I can hone in on the ones that will be of value for a small business owner. The compliance and Ethics module was really helpful. I really liked the pace and the way the course was run.
A testimonial image of Georgia Visnyei
Julie Rothwell
B2B Marketing Specialist
Digitaliser
AI for Beginners
Worth your time! The course is worth your time. With AI taking shape in every industry, you have no choice but to learn how to work with it.
A testimonial image of Georgia Visnyei
Faith Tangara
Technical Writer
Evercam

Check out what other learners have said about us

What I got from your course has proved to be invaluable.
I do at least twice as much work using AI tools
with no extra time or effort.
The results are speaking for itself, the growth is obvious.
I use ChatGPT4 in all aspects of my work, from HR, research, customer service, answering emails etc. I created and trained my own marketing GPT, and downloaded other GPTs for various tasks for HR and Midjourney prompts.
Georgia Visnyei, Artessa Coffee
Each lesson was laid out in a practical manner and there was plenty of time to practice newly learnt skills and ask questions.
Maryrose is clearly very knowledgeable in this brave new world of AI for Marketing and it was a pleasure and very beneficial to be on her course.
I was a bit apprehensive that the course would be quite technical and I’d find it hard to keep up and engage. Although it is technical, it was very manageable primarily due to Maryrose’s skill as a trainer.
Maura O’Hea,
CEO, Next Generation Recruitment

A testimonial slider arrow pointing to the left
A testimonial slider arrow pointing to the right
AI for Marketing
This was a brilliant course. It's jam-packed with useful information and peppered with really useful insights. The course is fast-paced and Maryrose brings so much energy - she's funny, warm and explains things so clearly. I've learned SO much and can't wait to put it into practice. Thank you!
A testimonial image of Georgia Visnyei
Hannah Quinn
Marketing Executive
Trinzo Medical Devices
AI for Marketing
Maryrose Lyons is a high-energy teacher whose enthusiasm for the topic is infectious. I learnt hands-on, practical ways to improve my productivity with AI tools that are easy to apply.
A testimonial image of Georgia Visnyei
Aoife Garvan
Head Of Marketing
Work Juggle
AI for Marketing
Before starting the course I was unsure how this would add value or help me with my work. After finishing the course I feel like I am no longer one-dimensional in terms of using AI. I am confidently using all the tools that I have learnt about via this course. Thank you!
A testimonial image of Georgia Visnyei
Vishrut Gupta
Teacher
Bacchus Marsh Grammar
AI for Marketing
It helps your job, not replaces it! I'm going to set up these tools to improve our future planning marketing for each brand. Marketers. With a few years of experience, it helps your job, not replaces it.
A testimonial image of Georgia Visnyei
Amy Webster
Marketing Manager
Facilitas Group

Ask about our team pricing.

You may qualify for UK or Irish government support and get discounts on our courses.

Ai Institute FAQs

How are your courses different from others?

Other Ai courses simply can't keep up with the blistering pace of innovation we see daily. As soon as an intriguing new feature or model drops, at the Ai Institute, we rebuild our materials and exercises around it right away.

Our instructors come from breakthrough companies adopting and using Ai in their businesses who are able to share through real life experiences and practical examples. If you’re looking to gain in-demand skills to thrive in Ai, choose us. Our courses will immerse you at the bleeding edge so you become a leader in shaping AI’s future in your business or organisation. Check out what previous course participants have to say.

What if I'm a complete beginner - can I still take your course?

We have Ai courses for everybody! You can start your journey with the Core Skills course. Marketers might be interested in the Marketing Track. Sales people go for Sales Track. Everyone -don't miss out on our Automation course covering Agents. Check out our full course listing and you will discover a course for you.

What's included in the course materials?

We are probably one of the most generous course providers! We have brought together top class instructors who are active in the field and who have a great ability to convey their experience of what works in an energetic and fun course environment.

All the sessions are recorded. Previous course participants say they love to play them back or catch up if they missed a session. You will receive a workbook before every session with prompts and exercises and follow up information. And throughout the course, you can contact us for support. All this at great value prices. Check out the full range of Ai courses on offer.

Will I need the paid version of ChatGPT or Copilot?

ChatGPT4o is recommended for AI Essentials, AI for Sales, and AI for Marketing courses because you get the full experience of what the tool has to offer with no limitations and full customisation options such as creating GPTs. You are not required to use ChatGPT for Midjourney or Copilot courses! For Copilot, you need Copilot for MS365 (or Copilot Pro for personal accounts).

Join the list

Collage of Images

Learn from the best: Industry experts with real-world experience

Knowledge Icon

Practical Content:
Course material is updated weekly

Live Icon

Live & online:
You keep the recordings

Project Icon

Learn by doing:
Instructor led demo's & projects

Cetificate

Professional certificate;
Because you’ve earned it

Group of people

Small group sizes
of fellow professionals

You might also be interested in...

Have a question?

Ask away! One of our team will get to you shortly.

We send really great emails.

Sign up to get updates from us about events, news, and things you need to know.

Thanks! We’re happy to have you as part of our community.
Oops! Something went wrong while submitting the form.
Linkedin LogoYouTube Icon