**Session 1 is all about building your marketing agent ecosystem.** You'll design a custom network of specialised AI assistants that work together to transform your marketing strategy. Learn how reasoning engines serve as the "brains" of your agents, analysing trends in your data and maintaining dynamic audience personas that evolve with your market in real-time.
**Session 2 brings agent-powered content creation to life.** Develop multi-agent workflows that turn a single idea into a year's worth of content, with specialised assistants handling everything from research to writing to visual creation. Ensure your assistants maintain your brand voice while exploring automation for the entire content lifecycle from planning to redistribution.
**The final session masters SEO, analytics, and campaign orchestration** Review your autonomous marketing agents and ensure they coordinate seamlessly across platforms automating complex workflows. Learn the hybrid search approach that combines SEO and LLMO.
Build autonomous agents that continuously monitor your market, competitors and customer data. You'll learn to:
Establish a content factory powered by AI agents. You'll master:
Create a comprehensive agent network that operates your marketing function. Learn to:
While other courses simply teach you how to use individual AI tools, we've updated ours to show you how to build entire marketing systems powered by assistants and agents. Our approach focuses on designing connected networks that:
We recommend our Automation course to develop the skills to build out this agent network and move beyond simply using AI tools to transforming your marketnig practice.
ChatGPT Plus/Team/Enterprise is recommended for this course, as it provides the necessary customisation options for creating specialised GPTs that form the foundation of your agent network. You'll also gain access to our custom agent templates and connection frameworks to rapidly build your systems.
Transform your marketing function from tool-based to agent-based—where autonomous AI systems handle the routine while you focus on strategy and creative direction.
Emma Marlow
Emma Marlow, your course instructor, is a seasoned global marketing professional with over 20 years of agency experience working with iconic brands including Disney, P&G, L'Oreal, Heineken, and General Motors. More recently, she has become an adept prompt engineer who understands the transformative potential of AI across the marketing spectrum. With her extensive experience in marketing and AI, Emma brings a unique perspective on how artificial intelligence is reshaping the marketing landscape and how professionals can leverage these emerging technologies to drive results.
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Other Ai courses simply can't keep up with the blistering pace of innovation we see daily. As soon as an intriguing new feature or model drops, at the Ai Institute, we rebuild our materials and exercises around it right away.
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ChatGPT4o is recommended for AI Essentials, AI for Sales, and AI for Marketing courses because you get the full experience of what the tool has to offer with no limitations and full customisation options such as creating GPTs. You are not required to use ChatGPT for Midjourney or Copilot courses! For Copilot, you need Copilot for MS365 (or Copilot Pro for personal accounts).
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