Welcome to our
AI for Sales Mini Course
Staying ahead means embracing cutting-edge technology. This course offers a glimpse into our comprehensive 'AI for Sales' programme, showing how AI can elevate your sales process. It's an ideal place to start before investing in the full course.
In just 20 minutes, you'll experience five potent lessons extracted from our main interactive, live-delivered course. Discover the art of crafting effective prompts, leveraging GPT apps for actionable outcomes, refining prospecting techniques, tailoring outreach, and honing sales forecasts. The full AI for Sales course runs over 4 sessions and costs €799.
If you’re curious about how AI can enhance your sales game, you’re in the right place.
Let’s begin.
Key AI for Sales Strategies and 5-Step AI-Driven Engagement Model
Discover how Danny's 5-Step AI-Driven Engagement Model works and how you can use AI to actually engage and reach you potential customer with accuracy and technique.
"Good introduction to how AI can supercharge your sales team. Great presenter and well delivered!"
Brian Kearns
Commercial Director Catalyst Media
Your Next Step
You’ve just been prompted to explore the basics of AI in sales.
Ready to dive deeper?
Our live and interactive Ai for Sales course will prompt you through advanced tools and strategies that can transform your sales process. Don’t put it off - see below to learn more and secure your place!
You are invited to join us for our next live cohort of AI for Sales
This game-changing 3 week course starts soon!
If you are ready to master AI for Sales and go from 'playing around' to confidently understand and researching potential clients to creating high-end proposals with ease, then you are in the right place.
We are excited to offer our live, interactive Ai for Sales course. This hands-on programme offers live demos, real world applications, and a supportive community of like minded people all there to learn.
Prepare for a 3-week journey that prompts a new approach to sales and explore detailed lessons on how to integrate AI into every aspect of your sales strategy. Spots are limited, so make sure to secure yours soon.
Course Includes:
3 weeks of live lessons (2.5 hours)
Replays of live lessons and resources
Certification of Achievement
Investment:
€599
Next course:
4 March
3 pm -5.30 pm GMT
In this course you'll learn
Module 1: Mastering AI-Driven Sales
(Strategies, Insights and Engagement Excellence)
Current state of AI in B2B Sales - hot trends, key applications, agents and the AI-enabled sales tech stack.
Preparation for AI adoption- Identify the key data sources necessary for your AI journey, reimaging culture, people orchestration and work practices.
Prospecting - defining your ICP, identifying high quality prospects and engagement strategies.
Deep Research – conduct comprehensive research on prospects, industries, competitors, and market dynamics, generating high-value commercial insights that fuel meaningful customer engagement.
Buyer Analysis - using AI to identify buyer signals, goals, challenges and current priorities for high impact engagement.
Outreach Messages - creating compelling messages to inspire customers and create an evidence-based alternative vision of the future leading to commitment to act.
Omnichannel Engagement – learn how to use key AI-enabled applications to outreach to customers across multiple formats and channels to driven maximum engagement.
Activity: run custom Seller Mastery GPTs using your own data to gain real world experience and results that you can apply to your business immediately.
Module 2: Mastering Performance Management with AI
Future role of the Sales Manager – from tactical manager to strategic leader.
Performance Intelligence – deliver deep analysis of performance drivers, uncover gaps, and scale high-performance methods and practices for optimised results.Performance Optimisation– lead scoring and prioritisation, team orchestration, workflow alignment, predictive forecasting to optimise revenue outcomes.
People Analytics – assess the skills and capabilities of your sales teams, pinpoint critical gaps, and deliver targeted coaching and training to stay ahead of evolving customer needs.
Performance Reviews - data visualisation including correlation and root cause analysis, predictive analytics
Activity - Run custom Performance Management GPTs using your own data to implement immediate performance management improvements
Module 3: Embedding AI in Your Sales Organisation (People, Practices, Technology)
AI Implementation – Discover proven best practices and insights from successful case studies. Adoption and
Transformation – Key strategies to prepare your organisation for AI-driven change.People – Redefine roles, responsibilities, and create new positions to align with AI advancements.
Practices – Foster AI-human synergy through collaboration, innovative workflows, continuous learning, and agility.
Technology – Explore the evolving sales technology stack, the rise of AI agents, and what to expect by 2026 and beyond.
Activity – Design your customised implementation plan using our AI-Adoption Strategic and Planning GPT.
"AI is evolving so much, with new abilities constantly, it’s great to grasp a better understanding of what is possible to do while using AI. Daniel has been brilliant, and very informative and his approach to guiding how to use AI for sales while being very receptive to questions makes this a must-do course. Would highly recommend it."
Adam Power
Sales & Marketing Executive, Clannad Care
Meet your instructor
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Danny O'Neill
Danny O'Neill, the creator of the AI for Sales course, is an experienced Global Sales, Operations, and Learning Leader at B2B Tech companies. More recently, he founded an AI startup, Animis. With extensive experience in sales and AI, Danny brings a unique perspective on the transformative power of AI in B2B sales.